Local Services Ads: the top of Google, paid per lead
Local Services Ads sit above everything else on Google, carry the Google Guaranteed badge, and charge per lead instead of per click. For the trades, they are the most direct line between ad spend and a ringing phone.
They are also fussy: verification hoops, category quirks, and bid mechanics. We handle all three.
What is included
- Profile setup, licensing and background-check verification support
- Category and service-area targeting tuned to the jobs you actually want
- Bid and budget management, adjusted weekly
- Response-time coaching, because Google rewards fast answers
- Weekly monitoring with lead-by-lead review
How this ties to booked jobs
LSA is the cleanest accounting in local marketing: every dollar maps to a named lead. Our reports show cost per booked job, not cost per click.
Common questions
How are Local Services Ads different from Google Ads?
LSAs appear above regular search ads, charge per lead rather than per click, and require Google's screening and verification. Google Ads (PPC) gives you more control and reach; LSAs give you cleaner lead economics. Most trades benefit from both.
Pairs well with
How we start
Ready to see what your marketing should be doing?
Start with a Marketing Audit.
- We go through your whole funnel.
- We hand you a written plan you can run with anyone.
- We walk you through it live.
Reach out and we'll scope it together.
Work with us hello@corvusandfield.com