Corvus Services
Local Services Ads: the top of Google, paid per lead
Local Services Ads sit above everything else on Google, carry the Google Guaranteed badge, and charge per lead instead of per click. For the trades, they are the most direct line between ad spend and a ringing phone.
They are also fussy: verification hoops, category quirks, bid mechanics, and a steady trickle of junk leads that quietly eat budget unless someone disputes them. That someone is us.
What is included
- Profile setup, licensing and background-check verification support
- Category and service-area targeting tuned to the jobs you actually want
- Bid and budget management, adjusted weekly
- Junk-lead disputes filed so you stop paying for wrong numbers and solicitors
- Response-time coaching, because Google rewards fast answers
- Weekly monitoring with lead-by-lead review
How this ties to booked jobs
LSA is the cleanest accounting in local marketing: every dollar maps to a named lead, every lead to a booked job or a dispute. Our reports show cost per booked job, not cost per click.
Common questions
How are Local Services Ads different from Google Ads?
LSAs appear above regular search ads, charge per lead rather than per click, and require Google's screening and verification. Google Ads (PPC) gives you more control and reach; LSAs give you cleaner lead economics. Most trades benefit from both.
What happens with junk leads?
Google allows disputes on invalid leads: wrong numbers, spam, solicitors, out of area requests. We review every lead and file disputes so your budget only pays for real prospects.
Ready to see what your marketing should be doing?
Start with a Marketing Audit. We go through your whole funnel, hand you a written plan you can run with anyone, and walk you through it live. Reach out and we'll scope it together.