Services
AEO: be the answer when AI does the searching
A growing share of buying decisions now starts with a question typed into ChatGPT, Claude, Perplexity, or Google's AI Overviews: "Who is the best pest control company near Coeur d'Alene?" The engines answer with a shortlist. AEO (Answer Engine Optimization) is the work of getting on it.
It is structured data, entity building, crawlable pages, and content that answers real questions directly, so when the machines summarize your market, you are the recommendation, not a footnote.
What is included
- Schema and structured data across your whole site
- Entity building: consistent facts about your business everywhere AI looks
- AI-crawler readiness: llms.txt, clean semantic markup, open access for answer engines
- Question-first content mapped to what buyers actually ask
- Citation and mention strategy across the sources AI trusts
- Monitoring what the major AI assistants say when asked about your market
How this ties to booked jobs
AEO leads arrive pre-sold: the AI already recommended you. We track them through branded search lifts, "how did you hear about us" data, and the booked jobs your CRM ties back to them.
Common questions
What is AEO?
Answer Engine Optimization: making your business the answer AI assistants and AI search features give when buyers ask who to hire. It combines structured data, entity consistency, crawlability, and direct-answer content.
Is AEO different from SEO?
They overlap but are not the same. SEO earns positions on a results page a human scans; AEO earns a place inside the single answer an AI gives. Strong SEO helps AEO, but answer engines reward direct answers, structure, and consistency in ways classic rankings work does not.
Ready to see what your marketing should be doing?
Start with a Marketing Audit. We go through your whole funnel, hand you a written plan you can run with anyone, and walk you through it live. Reach out and we'll scope it together.